Organizational Behavior Management
shima firozfar; leila safari; zahra nobakht ramezani
Abstract
The purpose of this research was to design a model for the development of optimal governance of online sports platforms.The current research was a mixed type of research (qualitative-quantitative) with an exploratory approach. The statistical community in qualitative part included policy makers in field ...
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The purpose of this research was to design a model for the development of optimal governance of online sports platforms.The current research was a mixed type of research (qualitative-quantitative) with an exploratory approach. The statistical community in qualitative part included policy makers in field of technology, platform managers and academic staff members familiar with research literature, and in quantitative part, managers of the Ministry of Sports and Youth, heads, public relations officials and media of sports federations. The statistical sample of 17 experts in the qualitative section was selected until reaching theoretical saturation by using theoretical and snowball techniques, and in the quantitative section between 5 and 10 samples were required for each item, so number of 384 people was statistical sample. formed. The data collection tool was a semi-structured interview in qualitative part and a researcher-made questionnaire in the quantitative part. For content validity from the point of view of experts and construct validity (exploratory and confirmatory factor analysis), composite reliability indices, Cronbach's alpha, divergent and convergent validity, structural equation modeling were used. Finally, 12 factors of leading platform governance, technical and physical infrastructure, stable rules and regulations, transparency and accountability, integration of platforms space, national information network, people-centeredness and regulation, facilitation of electronic governance, regulatory structure, security content, structure, values and social norms influencing development of good governance of online sports platforms were identified. Sports managers can play a significant role in developing good governance of online sports platforms by considering identified factors.
