Organizational Behavior Management
Mohammad Mosalanezhad; Mohammad Ali Sahebkaran
Abstract
The Iranian handball premier league needs to understand the engagement pattern of league fans to retain fans, develop league products and develop league-related strategies. Therefore, this study aimed to developing the pattern of engagement behaviors of fans in the Iranian handball premier league. This ...
Read More
The Iranian handball premier league needs to understand the engagement pattern of league fans to retain fans, develop league products and develop league-related strategies. Therefore, this study aimed to developing the pattern of engagement behaviors of fans in the Iranian handball premier league. This research was a type of mixed research that was done by modeling method. Based on the existing authoritative literature, the initial conceptual model of the research was developed and then evaluated with data from the Iranian Handball Premier League. Data were collected using a questionnaire. The content validity index of the questionnaire was calculated as 0.872 and the composite reliability for all constructs were higher than the suggested cutoff point of 0.60. 306 questionnaires were included in the final analysis. The partial least squares method was used to evaluate the study's conceptual model. The findings showed that the study's conceptual model is a good fit with the data obtained from the field of Premier Handball League. Fans of the Iranian Handball Premier League showed the greatest tendency towards non transactional extra-role behaviors. Therefore, the managers of the Iranian Handball Premier League can expand their fan base as well as social exchanges between fans by providing engagement opportunities for fans.
Zahra Kabiri; Reza Saboonchi; Najaf Aghaei
Abstract
The purpose of this research was modeling the mediating effects of Social Responsibility in the relationship between professional ethics of the managers and citizenship civic moral among football clubs' fans in Premier League Football of Iran. The research method is correlational with structural equation ...
Read More
The purpose of this research was modeling the mediating effects of Social Responsibility in the relationship between professional ethics of the managers and citizenship civic moral among football clubs' fans in Premier League Football of Iran. The research method is correlational with structural equation approach and applied research, which was conducted as a field study. The statistical population of this research was all the fans of the national football league in 1397, who were present at the stadium to watch their favorite football team matches. Using the sample size formula for an unlimited society, 303 people were selected as samples. Three questionnaires were used to collect information: Eidi and colleagues' professional ethics questionnaire (1395), the researcher-made citizenship ethics questionnaire and Bakhshande social responsibility questionnaire (1391). Collected data were analyzed by inferential methods such as Pearson correlation coefficient, Sobel test and structural equation model. The results of the research showed that there is a significant relationship between professional ethics and its components, and social responsibility and its components with the citizens' ethics of the supporters. Finally, the model of the research indicated that the model and the desired model fit the research variables. According to the results, it seems that social responsibility of the club can act as a mediating variable between the managers' ethics and civil ethics and the citizenship of the fans, and professional ethics, thereby, reveal their effects on the ethics of the citizenry of the fans.
Samaneh Saeidpour; Najaf Aghaei; Alireza Elahi
Abstract
The aim of this study was to determine the role of social responsibility on the team's performance of Persepolis Club with the mediating of fans' satisfaction. The research method is descriptive and type of correlation with structural equation approach. The statistical population of all fans of Persepolis ...
Read More
The aim of this study was to determine the role of social responsibility on the team's performance of Persepolis Club with the mediating of fans' satisfaction. The research method is descriptive and type of correlation with structural equation approach. The statistical population of all fans of Persepolis Club and sample size was 395 according to Morgan table. For collecting research data was used from a questionnaire Galbraith's (2010) social responsibility, Oliver's (1993) satisfaction, and a questionnaire from Glenn (2003), Hosseini (1395), Cooper and Suter (2011) were used to measure team performance. The content validity and formality of the questionnaires were confirmed by 10 sports management professors, structural validity through convergent and divergent validity and reliability using Cronbach's alpha and combined reliability. To analyze the data, descriptive and inferential statistics were used with structural equation modeling (SEM) approach. The results were analyzed using SPSS 22 and Smart PLS 3 software. Findings from the research report the direct and positive effects of social responsibility on team performance and fans' satisfaction, as well as the direct and positive effects of satisfaction on team performance. In addition, the minor role of mediator of satisfaction in relation to social responsibility and team performance was confirmed. It is suggested that the Managers, coaches and players of Persepolis Club, with their social responsibility, in the four dimensions of economic, ethical, legal and humanitarian, increase the satisfaction and club team performance from fans' perspective.