Organizational Behavior Management
Marzieh Khalifeh Soltani; Mahmoud Goudarzi; Amin Dehghan ghahfarokhi
Abstract
The aim of this study was to investigate the relationship model of social and cultural capital with the social participation of sports celebrities with the mediation of social responsibility. The method of this research was a descriptive-survey type and the statistical population was sports celebrities, ...
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The aim of this study was to investigate the relationship model of social and cultural capital with the social participation of sports celebrities with the mediation of social responsibility. The method of this research was a descriptive-survey type and the statistical population was sports celebrities, 278 people were selected as a statistical sample from the available sampling method due to the difficulty of data collection. Data collection tools included researcher-made questionnaire on social participation, social responsibility,cultural capital, and social capital.The face and content validity of the questionnaire was confirmed by 10 specialists and their reliability was calculated in a preliminary study with 30 subjects and Cronbach's alpha was 0.83, 0.86, 0.76 and 0.85 respectively. The data was analyzed through structural equatio modeling method using Lisrel software. Structural equation modeling analyzes confirmed the suitability of the proposed model. According to the obtained results, one of the methods of persuading sports celebrities to engage in extra-role behaviors for social participation and social responsibility is to improve the social and cultural capital of famous athletes.
Marziyeh Khalifeh Soltani; Mahmoud Goudarzi; Amin Dehghan Ghahfarokhi; Ebrahim Alidoust Gahfarokhi
Abstract
The aim of this study was to present a model of social responsibility of sports celebrities. The method of the present study was an exploratory mix (a combination of qualitative and quantitative methods). In the qualitative stage, through interviews with knowledgeable experts, the types of social responsibility ...
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The aim of this study was to present a model of social responsibility of sports celebrities. The method of the present study was an exploratory mix (a combination of qualitative and quantitative methods). In the qualitative stage, through interviews with knowledgeable experts, the types of social responsibility of sports celebrities were identified and categorized in the form of 53 factors and 8 components using the method of content analysis and Delphi technique. In the quantitative stage, the identified factors were adjusted in the form of a five-point Likert questionnaire and 278 people were provided with a statistical sample (sports celebrities). The results of the confirmatory factor analysis test showed that the social responsibility model of sports celebrities including social responsibility, Ethic responsibility, legal responsibility, environmental responsibility, cultural responsibility, economic responsibility and political responsibility were well-fitted. The results of this study showed that according to the fame that sports celebrities have in the community and are a model in a large part of society and have a significant range of social influence, their responsibility in various areas of social, economic, humanitarian, biological Environment, etc. will create very good conditions for society, and society will move towards sustainable development.
