toraj pormehr; Shahab Bahrami; Mohammad Jalilvand
Abstract
The aim of this research was Analyzing the effect of Organizational holography on the Organizational image with the mediating role of Organizational experiences and Organization Social Networking in Tehran Municipality Sports Organization.The research method is descriptive-correlational. The statistical ...
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The aim of this research was Analyzing the effect of Organizational holography on the Organizational image with the mediating role of Organizational experiences and Organization Social Networking in Tehran Municipality Sports Organization.The research method is descriptive-correlational. The statistical population included all employees of Tehran Municipal sports organization. The statistical sample was estimated to be a sufficient number for Smart Pls Modeling software (158 people) and stratified sampling was random. The research instrument was a researched questionnaire from previous research for four variables and on a 5-point Likert scale. Content validity of the tool Verification was verified and approved using expert opinion (9 people), Reliability using Cronbach's alpha coefficient and construct validity using factor analysis. The results showed that the direct effect of organizational holography on organizational image, organizational social network and organizational experiences is significant (respectively with coefficients 0.816, 0.798 and 0.549). Also, the indirect effect of organizational holography on organizational picture was significant from the path of two mediating variables of organizational social network and organizational experiences (respectively with coefficients of 0.840 and 0.56). Thus, the indirect effect of organizational holography on organizational image was greater than the mediating path of the organizational social network than the direct effect, but the mediated path of organizational experiences is less than the direct effect.According to the results, it is suggested that the Tehran Municipality Sports Organization, in order to take advantage of the holographic capability and promote the brand through it, while documenting the experiences, implement a specialized social network in its system.
