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Organizational Behavior Management
The pattern of engagement behaviors of fans in Iranian handball premier league

Mohammad Mosalanezhad; Mohammad Ali Sahebkaran

Volume 10, Issue 1 , June 2023, , Pages 87-98

https://doi.org/10.30473/fmss.2023.65007.2463

Abstract
  The Iranian handball premier league needs to understand the engagement pattern of league fans to retain fans, develop league products and develop league-related strategies. Therefore, this study aimed to developing the pattern of engagement behaviors of fans in the Iranian handball premier league. This ...  Read More