Motivations & Expectations of Customers Based for market segmentation in private sport complexes

Mohammad Asghari Jafarabadi; Aliyeh Meskin; Zhaleh Memari

Volume 1, Issue 1 , April 2014, , Pages 59-72

Abstract
  The Survival of today’s organizations is affiliated to the changing expectations of customer, therefore, organizations are followed the successful organizations use of segmentations principles to directing their marketing strategies. The purpose of this study was services market segmentation in ...  Read More