The character of the relationship between professional identity and fans of the team, Major League Soccer Case Study in Iran

Zahra Moradi; Kamal Houshyar; Maryam Sadri; Selda Hamed

Volume 1, Issue 2 , July 2014, , Pages 85-92

Abstract
  Character of the present study was to investigate the relationship between professional teams and fans of team identity; case study deals with Premiership football. The purpose of this research is applied and the data collection and field of view is descriptive, analytical and post- event. On research ...  Read More

The Relationship between Branding Laws in Sport Commodities and Customer Satisfaction Level

Kamal Hooshyar; Zeinab Yousefi; Samira Gholami Miyan Soraei; Maryam Sadri

Volume 1, Issue 1 , April 2014, , Pages 85-93

Abstract
  The present study was an attempt to investigate the relationship between branding laws in sporting goods and customer satisfaction level. The population of this study consisted of 850 physical education students in undergraduate and post graduate levels in the University of Mashhad and according to the ...  Read More