Marziyeh Khalifeh Soltani; Mahmoud Goudarzi; Amin Dehghan Ghahfarokhi; Ebrahim Alidoust Gahfarokhi
Abstract
The aim of this study was to present a model of social responsibility of sports celebrities. The method of the present study was an exploratory mix (a combination of qualitative and quantitative methods). In the qualitative stage, through interviews with knowledgeable experts, the types of social responsibility ...
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The aim of this study was to present a model of social responsibility of sports celebrities. The method of the present study was an exploratory mix (a combination of qualitative and quantitative methods). In the qualitative stage, through interviews with knowledgeable experts, the types of social responsibility of sports celebrities were identified and categorized in the form of 53 factors and 8 components using the method of content analysis and Delphi technique. In the quantitative stage, the identified factors were adjusted in the form of a five-point Likert questionnaire and 278 people were provided with a statistical sample (sports celebrities). The results of the confirmatory factor analysis test showed that the social responsibility model of sports celebrities including social responsibility, Ethic responsibility, legal responsibility, environmental responsibility, cultural responsibility, economic responsibility and political responsibility were well-fitted. The results of this study showed that according to the fame that sports celebrities have in the community and are a model in a large part of society and have a significant range of social influence, their responsibility in various areas of social, economic, humanitarian, biological Environment, etc. will create very good conditions for society, and society will move towards sustainable development.
