Organizational Behavior Management
Mahboobeh Rouzbahani; Fateh Farazyani; Rosa SHahrokhi far
Abstract
The aim of the current research was to investigate the relationship between marketing intelligence and communication literacy with personal branding in trainers of fitness clubs Isfahan City. The method of the current research was a survey and correlation type, which was carried out with the approach ...
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The aim of the current research was to investigate the relationship between marketing intelligence and communication literacy with personal branding in trainers of fitness clubs Isfahan City. The method of the current research was a survey and correlation type, which was carried out with the approach of structural equations. The statistical population of this research was formed by all the sports trainers of the fitness clubs of Isfahan city in 1401. Sampling method was done as available and 260 were selected as samples. The research tools included 3 Islami's marketing intelligence questionnaires and colleagues (2013), Huang and Gimno's personal branding questionnaire (2011) and Ghasemi and Rasakh standard communication literacy questionnaire (2018). In order to analyze the data, Kolmogorov-Smirnov test and structural equation model were used. SPSS software version 24 and Smart pls software version 3 were used for data analysis. The results of structural equation path analysis showed that marketing intelligence on communication literacy with a path coefficient of 0.71 and t=12.93, marketing intelligence on personal branding with a path coefficient of 0.53 and t=5.85, and communication literacy on personal branding with Path coefficient 0.63 and value of t=7.42 had a positive and significant effect. For managers and trainers of fitness clubs, this research can provide a coherent point of view in managing the personal brand of sports coaches, and also provides a wide range of necessary management measures to improve the personal brand of sports coaches through improving communication literacy and marketing intelligence.
Mahboobeh Rouzbahani; Hossein Akbari Yazdi; Alireza Elahi
Volume 4, Issue 3 , August 2017, , Pages 51-60
Abstract
The purpose of this study was to determine the mediator role of work conscience and organizational Cynicism in Relationship Between Psychological Capital And performens Of Ministry of Sport and Youths’ Staff. This research is an applied research method and in terms of data collection method, only ...
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The purpose of this study was to determine the mediator role of work conscience and organizational Cynicism in Relationship Between Psychological Capital And performens Of Ministry of Sport and Youths’ Staff. This research is an applied research method and in terms of data collection method, only correlational studies are used. The research community comprised all employees of the Ministry of Sports and Youth . the sample size, 273 people were selected by stratified random sampling. Research instruments were psychological capital questionnaires, work conscience, organizational Cynicism performance. To assess the validity of the content of the questionnaires, the opinions of 7 professors in the field were confirmed. The reliability of the questionnaires was confirmed by Cronbach's alpha test. Kolmogorov-Smirnov test, Pearson correlation, regression and SPSS and AMOS software were used for fitting the measurement models derived from structural equation modeling. The results showed that psychological capital had a negative significant effect on organizational Cynicism, psychological capital on work conscience and psychological capital on performance The staff had a significant positive effect. Also, organizational Cynicism had a positive and significant effect on employees 'performance and negative effect of work conscienceon employees' performance . The findings showed that the psychological capital and conscientiousness of work were positively and directly influenced on the performance of the employees, and organizational Cynicism had a negative effect on the performance of the staff . The psychological capital through the organizational Cynicism variable through the variable of work conscience on employees' performance, can have a positive effect Meaningful
