Volume 12 (2025)
Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Analyzing the Mediating Role of Entrepreneurial Marketing and Perceived Value in Explaining the Relationship Between Influencer Marketing and Brand Emotional Attachment in the Sports Domain

Mohsen Zarei; Seyed Nemat Khalifeh; Hossein Abdolmaleki; Abbas Khodayari

Volume 11, Issue 1 , March 2024, , Pages 117-134

https://doi.org/10.30473/fmss.2024.11818

Abstract
  The present study was conducted with the general objective of mediating the role of entrepreneurial marketing and perceived value in the relationship between influencer marketing and emotional attachment of Iranian sports product brands. The present study is an applied research study in terms of its ...  Read More

The relationship between quality of service and behavioral intentions with the mediating role of perceived value and trust in the Iranian Premier Football League fans.

Mohammad Saivan Nouri; Mehrdad MoharramZadeh; Majid Soleymani

Volume 5, Issue 4 , March 2019, , Pages 11-18

https://doi.org/10.30473/fmss.2018.41449.1814

Abstract
  The purpose of this study was to determine the relationship between quality of services and behavioral intentions with the mediating role of perceived value and trust in the Iranian Premier Football League's audience. This study was correlational and the statistical society was the audience of Iranian ...  Read More