Determining the Causal Relationship pull and push motivations on sports tourists behavior: Mediating role of satisfaction

Marjan Saffari; Erfan Moradi

Volume 5, Issue 1 , April 2018, , Pages 11-22

Abstract
  The purpose of this study was to determine the causal relationship between pull and push motives on the behavior of sports tourists: the Mediating role of satisfaction. The methodology of the present research has been applied in terms of purpose, and from the perspective of the method, descriptive-Correlation ...  Read More

Motivations & Expectations of Customers Based for market segmentation in private sport complexes

Mohammad Asghari Jafarabadi; Aliyeh Meskin; Zhaleh Memari

Volume 1, Issue 1 , April 2014, , Pages 59-72

Abstract
  The Survival of today’s organizations is affiliated to the changing expectations of customer, therefore, organizations are followed the successful organizations use of segmentations principles to directing their marketing strategies. The purpose of this study was services market segmentation in ...  Read More