Document Type : Research Paper
Authors
1 PhD Student of Sport Management, Shahid Chamran University of Ahvaz
2 Professor of Sport Management Department, Shahid Chamran Unuversity of Ahvaz
3 Department of sport management, sport sciences faculty, Shahid chamran university of Ahvaz, Ahvaz, Khuzestan, Iran.
4 Assistant Professor School of Management and Medical Information Sciences, Isfahan University of Medical Sciences
Abstract
The ever-increasing expansion of smartphones has developed the number of sports users who use these types of phones to perform sports activities. The present study was conducted with the aim of designing a behavioral model of accepting and using fitness apps in Iranian users based on a compound approach. The data of the qualitative section was collected through in-depth and semi-structured interviews with programmers and designers of sports programs and academic experts in the field of sports and computers and was categorized into 6 main themes and 21 sub-themes through the theme analysis approach. In the quantitative section, a questionnaire containing 28 items was prepared based on the findings of the qualitative section. The analysis of the responses of 170 users of fitness apps showed that the quality of the app, digital literacy, facilitating conditions, willingness to use the app and trust in the app have an effect on the acceptance and use of these apps. The results of the quantitative section showed that factors such as gender, age and experience of using technology can indirectly affect the willingness to use and the trust and acceptance of users. Therefore, if these things are managed properly, they can strengthen the behavior of users in accepting and using fitness apps. Finally, the behavioral model designed in this research was suitable for Iranian users of fitness apps. The results of this research can be considered as a comprehensive approach to understand the behavior of users in accepting and using fitness apps in Iran.
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