Document Type : Research Paper
Authors
1 Doctoral student of sports management at Urmia University
2 Professor of Urmia University
3 PhD Sport Management
Abstract
The purpose of this research was "to design a model of factors affecting the sports and economic performance of football clubs in the country". The research method was mixed, in which interviews and coding with Glazer's approach were used in the qualitative part, and interpretive structural analysis was used in the quantitative part. The statistical population of the research included former and current managers, coaches and players of Iranian football clubs. According to the research methodology; Sampling was a theoretical sampling and the initial samples were selected purposefully to conduct interviews. Descriptive and inferential statistical methods were used for data analysis.. According to the research objectives, data analysis was done in two qualitative and quantitative parts. In the qualitative part, coding was done to identify the components and items, and a structural model was presented using Micmac analysis. According to the results, the factors affecting the sports and economic performance of football clubs in the country are: implementation of knowledge management, investment, paying attention to broadcasting rights and copyright law, implementation of effective and efficient financial management, development of income generation sources, income generation from communications and financial sponsors, use of media capacity, technical development and managerial development.
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