Authors
1 PhD Student, Department of Sports Management, Karaj Branch, Islamic Azad University, Karaj, Iran.
2 Associate Professor, Department of Sports Management, Karaj Branch, Islamic Azad University, Karaj, Iran.
3 Assistant Professors, Department of Sports Management, Karaj Branch, Islamic Azad University, Karaj, Iran.
4 Assistant Professor, Department of Sports Management, Islamic Azad University, Karaj branch, Karaj, Iran
Abstract
The development of the sports industry, as a crucial factor in achieving the economic, social, and cultural goals of society, holds special importance. This study was conducted with the aim of exploring the future of Iran's sports products industry using a scenario writing approach. The research method was based on futures studies. Additionally, the data collection method for this research was qualitative. The statistical population of the study included all experts and specialists active in the scientific and practical fields of sports. The criteria for conducting interviews in the qualitative section included having at least a doctoral degree in sports management (university faculty members in the field of sports management) or at least 15 years of experience working in sports organizations such as the Ministry of Sports and Youth, sports federations, the National Olympic and Paralympic Committees, and sports and youth departments, or being active in the sports industry, such as in sports equipment production. The quantitative section's statistical population included all sports management professors, importers, sellers, and producers of sports products, and sports organization experts in an unlimited number. In selecting the sample for in-depth interviews in the qualitative section, efforts were made to include both individuals with academic education (faculty members) and those with management and business experience. Sampling was conducted purposefully. After 14 interviews, theoretical saturation was reached, but to ensure accuracy, interviews continued up to 17. The Scenario Wizard software was used for scenario writing. According to the results, factors such as the capability and quality of human resources, continuous and bilateral relationships between universities and the sports industry, the management and structural status of the sports industry, the growth rate of the national economy and international economic status, the position of technology in Iran's sports industry, the cultural and social status related to sports in the country, sports equipment and facilities, Iran's foreign policy status, the level of development of sports diplomacy, the supportive and facilitative environment of sports industry legislation, the level of attraction of domestic and foreign investment in the sports industry, elite and professional sports management, and the tendency towards mass sports were identified as key drivers and enablers for the future development of the sports industry.
Keywords
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