Document Type : Research Paper

Authors

1 Ph.D. student of sports management, South Tehran Branch, Islamic Azad University, Tehran, Iran

2 Assistant Professor of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran

3 Department of Physical Education and Sport Sciences, Baneh Branch, Islamic Azad University, Baneh, Iran.

10.30473/fmss.2025.70917.2601

Abstract

The purpose of this research was to analyze the phenomenon of white fear in sports organizations and to provide a solution with an emphasis on the media. A qualitative research with a systematic exploratory approach was chosen. The statistical population included two parts of human resources (professors, managers) and information sources (books, articles, documents). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (19 people). The research tools included systematic library study and structured exploratory interviews. The validity of the instrument was evaluated and confirmed based on the validity of the sample, the opinion of experts and the agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, 2 selective codes of white fear and coping strategies, three core codes and 11 main categories were obtained. The results of selective coding showed that the identified strategies, such as educational strategies, social networks and culture building, can prevent the emergence or eliminate the phenomenon of white fear in sports organizations. Based on the results, it can be said that the training process and especially the training in the field of information and communication technologies can lead to the development of employees' job involvement and provide the basis for reducing white fear. Organizational culture building with emphasis on digital culture building and development of organization activities in the context of new activities can provide another strategy to develop useful activities by employees.

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