Document Type : Research Paper
Authors
1 Ph.D. Student of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
2 Professor of sport Management .university of mohagheghe ardebili .Ardabil.Iran
3 Associate Professor of sport Management,University of Mohaghegh Ardabili. Ardabil, Iran
Abstract
The main goal of this research is to identify the consequences of the loyalty of fans of formula races in Iran in order to create a suitable platform for the recognition of these races in Iran and to take a big step in the direction of new research in the field of formula races in Iran. Also, identifying these consequences leads to more awareness about the benefits of fan loyalty from Formula One races. The current research is practical in terms of its purpose and was conducted using a qualitative method using a descriptive phenomenological approach. In order to analyze the interview data, Claysey's method was used. The community participating in the research were experts related to the subject. The data collection tool in the qualitative part of the interview was semi-structured, and in order to review and categorize the information, MaxQuda software version 20 was used. Validity, transferability, trustworthiness and verifiability criteria were used to determine validity and reliability. by analyzing the findings obtained from the information of the participants in the research; The consequences of the loyalty of Formula One fans in Iran include: 37 sub-themes in the form of 5 main themes of economic development, increasing awareness, increasing popularity, media development and increasing fan capacity. Finally, we can say; The loyalty of the fans plays a central role in the all-round development of the Formula One races in Iran, and it becomes the basis for conducting more research in this field.
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