Document Type : Research Paper

Authors

1 PhD student in sports management, Tabriz University, Tabriz, Iran

2 Professor of Sports Management Department, Faculty of Physical Education and Sports Sciences, Tabriz University, Tabriz, Iran.

3 Associate Professor, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Tabriz University, Tabriz, Iran.

10.30473/fmss.2026.72411.2632

Abstract

The aim of the current research was to study the comparative study of management factors of fans of football teams in selected countries (Iran, Iraq, Türkiye). The method of the current research is descriptive-comparative, which is done according to the nature and type of study, which is a comparative study, in four stages: description, interpretation, comparison and comparison. The statistical population in this research included valid international and national articles in the field of fan management in Iran, Iraq and Türkiye, which were cited the most in Parish Harzing publisher. The statistical sample was selected from the statistical population by purposive sampling. So that in each field, 15 highly cited articles from each country were selected and analyzed. The results showed that the management factors of football fans include such things as; Amenities, fan center, cultural and social, information technology, visual appeal of the stadium, marketing activities, public relations and activities evaluation. The results showed that Türkiye is more advanced than Iran and Iraq in most aspects of fan management. This superiority can be attributed to more investment, better infrastructure, a deeper understanding of the importance of fans and a more professional approach to club management. However, all three countries still face challenges in fan management and there are opportunities for improvement in all countries. This comparison also shows that Iran and Iraq can benefit from Türkiye's successful experiences in the field of fan management. In sum, all three countries can benefit from each other's experiences in the field of fan management. Türkiye can be a model in the field of welfare services and advertising, while Iran and Iraq can provide solutions to maintain reasonable ticket prices. Also, all three countries can cooperate in improving the moral and cultural atmosphere of stadiums.

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