Document Type : Research Paper
Authors
1 Sport Management, kharazmi univercity
2 sport management,physical education faculty,Kharazmi university,and Shahid Beheshti,Tehran,Iran
3 Assistant Professor of Kharazmi University
Abstract
The aim of this study was to determine the role of social responsibility on the team's performance of Persepolis Club with the mediating of fans' satisfaction. The research method is descriptive and type of correlation with structural equation approach. The statistical population of all fans of Persepolis Club and sample size was 395 according to Morgan table. For collecting research data was used from a questionnaire Galbraith's (2010) social responsibility, Oliver's (1993) satisfaction, and a questionnaire from Glenn (2003), Hosseini (1395), Cooper and Suter (2011) were used to measure team performance. The content validity and formality of the questionnaires were confirmed by 10 sports management professors, structural validity through convergent and divergent validity and reliability using Cronbach's alpha and combined reliability. To analyze the data, descriptive and inferential statistics were used with structural equation modeling (SEM) approach. The results were analyzed using SPSS 22 and Smart PLS 3 software. Findings from the research report the direct and positive effects of social responsibility on team performance and fans' satisfaction, as well as the direct and positive effects of satisfaction on team performance. In addition, the minor role of mediator of satisfaction in relation to social responsibility and team performance was confirmed. It is suggested that the Managers, coaches and players of Persepolis Club, with their social responsibility, in the four dimensions of economic, ethical, legal and humanitarian, increase the satisfaction and club team performance from fans' perspective.
Keywords
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