Document Type : Research Paper



Nowadays, services have focused on clients in more exercise. This includes not only the quality of the steps, but customers are aware of the product includes. The study sample of 1060 clients 321 pools in Tehran, where customers randomly selected at random statistical sample. SERVQUAL scale was used to evaluate variables. All the components of the quality of service (reliability, tangible factors, reliability, responsiveness, empathy) were observed between the pool and customer satisfaction. Empathy had highest correlation with customer satisfaction. Harmonious order, by looking at the customer's environment. Swimming pool and other sports facilities can train your staff and customers to establish social relationships more friendly between pools and deeper understanding of the real needs of our clients and for clients to create Smymytry atmosphere.