Document Type : Research Paper
Authors
1 Ph.D. candidate in cultural management in Azad university science and research branch
2 assistant professor of Islamic Azad University Roudhen branch
3 Associate Professor of Islamic Azad University science and research branch
4 assistant professor of Islamic azad university science ans research branch
Abstract
This study aimed to design a model with implication of human capital and sporting events in Islamic Republic of Iran cultural diplomacy. It was mixed method and designed. The study population was 264 individuals which equalized with the sample. A researcher-structured questionnaire is applied to achieve the research purposes. Face and content validity were confirmed in three phases with Delphi techniques by 21 sport and cultural experts and scholars. Construct validity of questionnaire was accepted by confirmatory factor analysis. For data analysis, descriptive and inferential statistical methods including Structural Equations Method (SEM) were used with the help of SPSS and PLS software. The results showed that in the model of cultural diplomacy of the Islamic Republic of Iran in sports with emphasis on sporting field, there are factors for human capital, sporting events and products. The obtained model has a suitable fitting.
Keywords
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