Organizational Behavior Management
Mahboobeh Rouzbahani; Fateh Farazyani; Rosa SHahrokhi far
Abstract
The aim of the current research was to investigate the relationship between marketing intelligence and communication literacy with personal branding in trainers of fitness clubs Isfahan City. The method of the current research was a survey and correlation type, which was carried out with the approach ...
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The aim of the current research was to investigate the relationship between marketing intelligence and communication literacy with personal branding in trainers of fitness clubs Isfahan City. The method of the current research was a survey and correlation type, which was carried out with the approach of structural equations. The statistical population of this research was formed by all the sports trainers of the fitness clubs of Isfahan city in 1401. Sampling method was done as available and 260 were selected as samples. The research tools included 3 Islami's marketing intelligence questionnaires and colleagues (2013), Huang and Gimno's personal branding questionnaire (2011) and Ghasemi and Rasakh standard communication literacy questionnaire (2018). In order to analyze the data, Kolmogorov-Smirnov test and structural equation model were used. SPSS software version 24 and Smart pls software version 3 were used for data analysis. The results of structural equation path analysis showed that marketing intelligence on communication literacy with a path coefficient of 0.71 and t=12.93, marketing intelligence on personal branding with a path coefficient of 0.53 and t=5.85, and communication literacy on personal branding with Path coefficient 0.63 and value of t=7.42 had a positive and significant effect. For managers and trainers of fitness clubs, this research can provide a coherent point of view in managing the personal brand of sports coaches, and also provides a wide range of necessary management measures to improve the personal brand of sports coaches through improving communication literacy and marketing intelligence.
Maryam Moosivand; Fateh Faraziyani; Ali Karimi; SidMehdi Viseh
Volume 4, Issue 4 , January 2018, , Pages 111-127
Abstract
The overall goal of research is to explain the impact of psychological factors on the development of enabling Entrepreneurial behavior among workers and youth sports Kermanshah province. The research method is descriptive in terms of strategy - analysis of field data collection through questionnaires ...
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The overall goal of research is to explain the impact of psychological factors on the development of enabling Entrepreneurial behavior among workers and youth sports Kermanshah province. The research method is descriptive in terms of strategy - analysis of field data collection through questionnaires and practical purpose . The population consisted of 1225 employees of Sport and Youth offices, province of Kermanshah. Tables Bartlett with 285 of them were selected by stratified sampling The main instrument was standard questionnaire, questionnaire Spears (1995) to measure psychological empowerment and to measure the components of Karfrynanh behavior, Lynn questionnaire (2009), the study was performed. The analysis by software SPSS, AMOS done and the results revealed that 33% of office workers and youth sports Rftarkarafrynanhshan is relatively low and only 14% of them have lots of Entrepreneurial behavior. Results from a good fitness model 2.8, was. Which showed that the model, a strong theoretical model for the design component of psychological empowerment impact on the development of entrepreneurial behavior among employees.The results indicate a total of twenty empowerment component of 0.72% of Entrepreneurial behavior in a positive explain the changes.
Loqman Keshavarz; Abolfazl Farahani; Yeganeh Mousavi jahromi; Fateh Farazyani
Volume 2, Issue 4 , March 2016, , Pages 45-56
Abstract
The aim of this study was to identify factors that influence the behavior of the Iranian private sector to invest in professional sports and was a model. The study population consisted of experts in sports management, economy, private sector investment and sport managers.In the qualitative study,15 people ...
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The aim of this study was to identify factors that influence the behavior of the Iranian private sector to invest in professional sports and was a model. The study population consisted of experts in sports management, economy, private sector investment and sport managers.In the qualitative study,15 people are targeted based on a sample of 143 people were chosen as a sample.To achieve objectives of the 79-item questionnaire was used. validity of the questionnaire was confirmed by 15 experts and construct validity was confirmed by factor analysis. Cronbach's alpha for the total scale structures and were higher than 0.7. The data on the quality of the Delphi method was used in three stages. The little too descriptive and inferential statistical methods such as K - S, confirmatory factor analysis, path analysis with the help of the software SPSS 22 and Smartpls 3.0 was used. The model factors in attracting private sectorinvestment in professional sports management with load factor (0.922), marketing (0.890),especially sports (0/859), related to the economy (0/842), media and advertising (0/862), support (0.846), cultural (0.719), political (0.647) and legal (0.642) exist. The findings of this study wasto investigate the factor structure and theoretical foundation in this model fit (0.663) strong enough to suggest the models to explain the factors influencing the behavior of the private sector to invest in sport is a professional.
Hassan Asadi; Fateh Faraziyani; Abolfazl Farahani; Hoseinali Yousefi
Volume 2, Issue 1 , June 2015, , Pages 47-55
Abstract
The aim of this study was to evaluation of effect of outsourcing on management of sport facility from sport managers view from the perspective of Isfahan province sport manager. Statistical Society: Authorities General Directorate of Youth and Sport of Isfahan, directors and assistant of Directorate ...
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The aim of this study was to evaluation of effect of outsourcing on management of sport facility from sport managers view from the perspective of Isfahan province sport manager. Statistical Society: Authorities General Directorate of Youth and Sport of Isfahan, directors and assistant of Directorate S of Youth and Sport of Isfahan county, Authorities Sport Boards of Isfahan province (152 people). The total number of sampling were carried out. A questionnaire was used to collect data from its face and content validity was confirmed by experts and its reliability in a test of 15 of the initial 30 subjects with 0.74, respectively. Data were analyzed using descriptive statistics and inferential statistics of it in Spss software. Results showed that financial management and different Sports marketing, significantly increased after the implementation of Article 88 (P≥0/05). Although according to athletic directors, insignificant decrease was observed (P≥0/05) in the fields of management, sport places: Human Resource Management, Productivity, and maintenance of sport places.
