abbas shabani; Morteza Rezay soufi; mohamad shokri
Abstract
The overall purpose of this study was to determine the relationship between event quality, event satisfaction and loyalty to the event in sports spectators. The present study was a descriptive correlational study. The statistical population of this study consisted of all spectators of sports competitions ...
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The overall purpose of this study was to determine the relationship between event quality, event satisfaction and loyalty to the event in sports spectators. The present study was a descriptive correlational study. The statistical population of this study consisted of all spectators of sports competitions in Tehran province, which due to the uncertainty of their number, according to Morgan table for an unlimited statistical population, the sample size was 384 people and was considered as a simple random. In this study, event quality questionnaire, event satisfaction questionnaire and event loyalty questionnaire were used. Descriptive statistics, Kolmogorov-Smirnov test, confirmatory factor analysis, Pearson correlation coefficient and stepwise regression were used to analyze the data. The results showed that between the quality of the event (r = 0.426, p = 0.001), the quality of the physical environment (r = 0.240, p = 0.001), the quality of the interaction (r = 0.185, p = 0.001), The quality of the result (r = 0.550, p = 0.001) has a significant positive relationship with the satisfaction of the event in the spectators of sports competitions in Tehran province. Also, between the quality of the event (r = 0.331, p = 0.001), the quality of the physical environment (r = 0.240, p = 0.001), the quality of the interaction And the quality of the result (r = 0.236, p = 0.001) has a significant positive relationship with loyalty to the event in the spectators of sports competitions in Tehran province. In addition, the quality of the outcome was a significant predictor of event satisfaction, and the quality of the interaction and the quality of the outcome were significant predictors of loyalty to the event.
Abbas Shabani; Morteza Rezaei soofi
Volume 1, Issue 4 , January 2015, , Pages 25-34
Abstract
The purpose of this study was the Environmental Analysis of Sport for all in Iran. Methods of data collection include library research, Delphi method and finally a researcher made questionnaire. The validity of the questionnaire was determined by professors and specialists in the field. After all the ...
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The purpose of this study was the Environmental Analysis of Sport for all in Iran. Methods of data collection include library research, Delphi method and finally a researcher made questionnaire. The validity of the questionnaire was determined by professors and specialists in the field. After all the corrective actions, the necessary changes were made. Using Cronbach's alpha, the reliability of the questionnaire was obtained as 0.88. The statistical population of the study consisted of staff- and operational managers of the Ministry of Youth and Sports, and heads of federations, and faculty members who are specialists in sports and are informed about the research topic. In this study, the sample was determined as equivalent to the research population and by counting all. Out of 302 questionnaires sent to members of the research population, 238 questionnaires were filled (79 percent). For data analysis, descriptive statistics and inferential tests including the Kolmogorov-Smirnov test, comparison of the mean of the population (one sample t-test) and Friedman's analysis of variance were applied. The results showed that sport for all in Iran was in competitive strategy (ST). The most advantageous point of sport for all in Iran is the existence of sport for all federation, while the main drawback is the lack of professional staff and experts. The most important opportunities of sport for all is the emphasis of physicians on the role sports play in health; whereas its most important threats lays in the change in people's lifestyle (inactive lifestyle).
