Sport Management
Tayebe Valipoor Tayebi; Yaghoob Badriazarin; Vajihe Javani
Abstract
purpose of the current research was to designing a consumer behavior model in the digital marketing space of sports business which was carried out using the method of qualitative studies and the method of Shtrauss and Corbin. The statistical sample of the research was experts and experts in the field ...
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purpose of the current research was to designing a consumer behavior model in the digital marketing space of sports business which was carried out using the method of qualitative studies and the method of Shtrauss and Corbin. The statistical sample of the research was experts and experts in the field of sports management, who were selected by the targeted bullet and snowball method, and the sample size was also determined by considering the assumption of theoretical saturation. . A semi-structured interview was used to collect data, and the researcher reached theoretical saturation by conducting 15 interviews. The validity of the questions was confirmed step by step by experts, and the reliability of the interview questions was 92% by retest method. By analyzing the data, 450 primary codes, 56 sub-categories and 8 main categories were obtained, and the research model was designed through three stages of open coding, central coding and selective coding.The results showed that in sports consumer behavior in digital business marketing, effective factors include causal factors (digital marketing), contextual factors (organizational factors and psychological factors), intervening factors (technological progress and environmental factors), strategies (organizational strategy) and consequences (organizational growth and excellence) and the main category is digital consumer behavior, which covers all other categories. so digital marketing officials and managers should have a strategy-oriented and process-oriented view on digital consumer behavior, and the structure of the organization should be based on knowledge, learning, and performance.
Organizational Behavior Management
Yaghob Badriazarin; Fatemeh Abdavi; fahimeh kalantari
Abstract
Volunteering is an effective lever to advance the goals of sports organizations. The present study aimed to provide a mapping model of social capital return based on the role of volunteers in sports organizations and using a systematic design of data theory and based on fuzzy cognitive mapping approach. ...
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Volunteering is an effective lever to advance the goals of sports organizations. The present study aimed to provide a mapping model of social capital return based on the role of volunteers in sports organizations and using a systematic design of data theory and based on fuzzy cognitive mapping approach. The study population consisted of all sports industry experts, sports managers and officials, university professors and experts in the field of sports. The research samples were selected by snowball sampling method and the required sample size was determined based on theoretical saturation criteria. In-depth and semi-structured interviews with 13 people (achieving theoretical saturation and adequacy) and after identifying the main and sub-indicators in the return of social capital based on the role of sports volunteering to achieve research validity of a combination of continuous and long-term involvement criteria, continuous monitoring Researchers' attention (control) of colleagues, progressive mentality, participation of participants and use of multiple information sources were considered. In order to evaluate the reliability of the research, the agreement method of two coders and the researcher coding were used and based on the knowledge of experts, the relationships between the concepts were drawn in the form of fuzzy cognition maps. Excel, FCMapper and FCM EXPERT software were used to draw fuzzy cognitive maps and calculate the related indicators. Cognitive mapping indicators indicated that human resources, personal development, and financial resource management were the most centralized, respectively; This means that they have the greatest impact on the return on social capital based on the role of sports volunteering.
Organizational Behavior Management
Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Mehdi Djahangiri
Abstract
This study aimed to provide a model of convergence organizational behavior of Sports organizations human resource in the public sport for all service supply chain using the fuzzy cognitive mapping approach. The present study has been done using a systematic design of data foundation theory and based ...
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This study aimed to provide a model of convergence organizational behavior of Sports organizations human resource in the public sport for all service supply chain using the fuzzy cognitive mapping approach. The present study has been done using a systematic design of data foundation theory and based on fuzzy cognitive mapping approach. Through in-depth and semi-structured interviews with 18 experts in the sports industry, sport for all, supply chain and Human Resource Management, the concepts and components of optimal Vertical and horizontal convergence model of human resource management of sport for all services were identified. After summarizing and formulating the issues raised by the experts, the supply and demand system of human resources in the whole chain, supply chain of human resources talent, optimization of knowledge and training in the chain, standardization of employment along the chain, matching of service compensation, monitoring and Human resource control and HR retirement program were identified as factors of horizontal alignment and cultural alignment, convergence of human resource information, convergence with customer and market demand and convergence with supply chain strategies as factors of vertical convergence of human resources in the sport for all service supply chain. Excel, FCMapper and FCM EXPERT software were used to draw fuzzy cognitive maps and calculate the related indicators. The indicators related to cognitive maps indicated that the supply and demand system of human resources in the whole chain, the supply chain of human resources talent and the monitoring and control of human resources have the highest degree of centrality, respectively; Finally, the effect of different horizontal and vertical convergence policies on mapping elements was investigated in two scenarios.
Yaghoub Badriazarin; Mohammad rasoul Khodadadi; Masoumeh Alami Kashki; Roghayeh Sarlab
Volume 2, Issue 4 , March 2016, , Pages 25-34
Abstract
The purpose of this study is to examine the relationship between components of organizational intelligence and organizational citizenship behaviors in Staff of East Azerbaijan youth and sports administrations. The research is correlation one and is performed in a field research method. The statistical ...
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The purpose of this study is to examine the relationship between components of organizational intelligence and organizational citizenship behaviors in Staff of East Azerbaijan youth and sports administrations. The research is correlation one and is performed in a field research method. The statistical population includes managers and staffs at youth and sports offices and 106 members of this population are selected as sample for this research. The data were collected by organizational intelligence questionnaire as well as organizational citizenship behaviors questionnaire. Also Pearson and step by step multiple regression test were used. Therefore the result shows that there is a positive and meaningful relationship between organizational citizenship behaviors and organizational intelligence, and 7 components of organizational intelligence. Finally, the result of step by step multiple regression analysis show that among organizational intelligence components shard fate, sprit, alignment congruence and knowledge deployment are contributing to predict 29.3 present of organizational citizenship behaviors.
