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Investigating the Status of Marketing Philosophy, Competitive Intelligence ‎and Integrated Marketing Communications in Iranian Sport Federations

Loghman Keshavarz; Morteza Rezaei sofi; Bahram Akbarikhooshemehr

Volume 7, Issue 1 , April 2020, , Pages 31-40

https://doi.org/10.30473/fmss.2020.50297.2058

Abstract
  The purpose of this study was to investigate the status of marketing philosophy, competitive intelligence and integrated marketing communications in Iranian sport federations. The research method was descriptive-analytical. The statistical population of the study was all managers (senior, middle level ...  Read More