Document Type : Research Paper
Authors
1 Assistant Professor of Sport Management in sport science department, vali-e- Asr university of Rafsnjan
2 Assistant Professor of Sport Management in Physical Education and Sport Science Institute
Abstract
The porpuse of the present study was to investigating the role of satisfaction on the relation between service quality with sport commitment of women athlets. The research method was descriptive and Coefficient. The population of research was all of the costumer of body building clubs in Kerman proviance. the population size was 2000 people and by using the Morgan chart the sample size obtained 322 people. the standard questioner of service quality (with satisfaction factors) of bahlakeh(1384) and sport commitment questioner of Scanlon et. al (1993) were used. The content an structural validity of the questioners in the bahlakeh research(1384) and fathi(1390) research was approved. for data analyzing descriptive statistical and Inferential Statistics such as Structural Equation Modeling were used. Result shoed Service quality have direct and significant effect on sport commitment of costumer of Kerman province clubs(T=4/75). service quality have indirect effect by satisfaction on sport commitment(T=9/94). Based on the findings, the quality of service and satisfaction are two important factors in sports commitment in body building and Aerobic clubs.
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Keywords
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