Document Type : Research Paper
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Abstract
Corporate reputation is one of the most important issues in the management of the organization. The aim of this study was to evaluate the effect of Organizational Virtuousness on corporate reputation. For essence, the population of employees Youth and Sports Department of west province, according to Morgan table 175 based on random stratified sample were examined. For measured of research’s Variable, Two questionnaires virtue and reputation of the organization was used to collect data of this research. Data were also analyzed by PLS software. The findings suggest the suitability of the model. Path analysis indicated it was from the perspective of employees the dimensions of organizational virtues ( In cloudingfaith, optimism, honesty, compassion and forgiveness ) is the only organizational trust does not have an impact on corporate reputation. Thus, managers of sports organizations by the growth and development could underlie the reputation of the organization to provide organizational virtues.
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