نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی کارشناسی ارشد، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه رازی ، کرمانشاه ، ایران.
2 دانشیار گروه مدیریت ورزشی، دانشکده علوم ورزشی ، دانشگاه رازی ، کرمانشاه ، ایران
چکیده
هدف از پژوهش حاضر، تعیین مدل برندسازی شخصی کارکنان فدراسیون‌های ورزشی ایران بود. روش تحقیق کیفی (نظریه داد-بنیاد)، و جامعه آماری پژوهش شامل: صاحب‌نظران، خبرگان، کارشناسان و اساتید در زمینه موضوع این تحقیق بودند. به منظور نمونه‌گیری تحقیق، از روش نمونه‌گیری گلوگه برفی استفاده شد. ابزار تحقیق مصاحبه بود که از 16 نفر به عمل آمد. روایی ابزار پژوهش(مصاحبه)، توسط اساتید متخصص، مورد بررسی و تأیید قرار گرفت و برای سنجش پایایی از روش توافق درون موضوعی استفاده شد؛ که مطابق این روش مقدار آن برابر با 89/0 بود. جهت تحلیل داده‌ها، از روش نظریه داده-بنیاد استفاده شد. یافته‌های این پژوهش نشان داد که عوامل مهم برندسازی شخصی کارکنان فدراسیون‌های ورزشی ایران شامل: عوامل علی (بهبود مهارت و خلاقیت، اخلاق و رفتار حرفه‌ای و چشم انداز مناسب)؛ عوامل زمینه‌ای (فرهنگ و جو حاکم در فدراسیون و ارتباطات موثر)؛ شرایط مداخله گر (قوانین و مقررات حاکم و سیستم مدیریت منابع انسانی)؛ راهبردها (سیستم مدیریتی مناسب و حفظ منابع انسانی) و در نهایت پیامدها (بهبود وضعیت اقتصادی و اجتماعی فدراسیون و بهبود وضعیت شخصی) بود. این مقوله‌ها شامل: 27 مفهوم و 121 عامل یا کد باز بودند. بر اساس یافته‌های این پژوهش، نتیجه می‌گیریم که با تاکید بر این یافته‌ها و مفاهیم شناسایی شده، باید سیاست‌گذاری‌های کلان و اقدامات موثری جهت ارتقای سطح کیفیت زندگی کارکنان صورت پذیرد و همچنین مدیران با حمایت مالی و اقتصادی از آن‌ها، شرایط را برای بروز نبوغ و خلاقیت‌های فردی به وجود آورند.
کلیدواژه‌ها
موضوعات
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