Sport Management
Sedigheh Eslami; Motahareh Sakhizadeh; Abolfazl Farahani
Abstract
A B S T R A C T
The present study is applied in terms of purpose and descriptive-correlational in terms of how to collect data. The statistical population of this study consisted of physical education experts, experts and managers of the tourism department of the Cultural Heritage and Tourism Organization, ...
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A B S T R A C T
The present study is applied in terms of purpose and descriptive-correlational in terms of how to collect data. The statistical population of this study consisted of physical education experts, experts and managers of the tourism department of the Cultural Heritage and Tourism Organization, managers of travel agencies and heads of sports delegations who using stratified random sampling method and Cochran's formula, volume the sample was estimated at 193 people. The questionnaires used are: Shakoori and Mohammadi Digital Marketing Strategies Questionnaire (2015), Factors Affecting the Development of Hemmati Sports Tourism (2016). To analyze the data of this study, descriptive statistics, linear regression, and structural equation modeling were used with SPSS and LISREL software.
Findings showed that among the variables of this study, education and tourism research have the highest dispersion and the lowest average. Findings of the study confirm that digital marketing has a positive and significant effect on the development of sports tourism education and research in Ahvaz. Also, all variables have a normal distribution with respect to the values of skewness and elongation. The results of the factors of digital marketing strategies showed that the factor load of all items was more than 0.4 and the values of t-statistic were more than 2.58; therefore, there is an acceptable relationship between the items.
The results showed that political and legal support and the creation of appropriate political infrastructure, support and amendment of some laws can in this way lead to the development of sports tourism in the province and accelerate it.
Sport Management
Mehdi Savadi; Mohammad Ataei; Hamidreza Sayebani
Abstract
The tourism industry is more than an industry, it is similar to a global and social dynamic phenomenon that has its own complexities. Therefore, the current research was conducted with the aim of compiling and explaining the pattern of sports-recreational tourism services in the Islamic Republic of Iran ...
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The tourism industry is more than an industry, it is similar to a global and social dynamic phenomenon that has its own complexities. Therefore, the current research was conducted with the aim of compiling and explaining the pattern of sports-recreational tourism services in the Islamic Republic of Iran in two qualitative and quantitative parts. In the qualitative part, using the grounded theory research method, data collection was done through in-depth semi-structured interviews with 10 experts, whose number was determined by the theoretical saturation method. A number of 249 primary codes were extracted from the text of the interviews, after coding these concepts with Maxqda software, 71 subcategories were identified and by classifying these categories into similar categories, 13 main categories were identified. The statistical population of the quantitative part of the research, 384 tourists were selected and their demographic characteristics were presented. This statistical population was surveyed using a questionnaire to fit the research model. Data analysis with software (SPSS) to perform data pre-processing, including the calculation of performance descriptive statistics and for inferential statistics, structural equation model or PLS software will be used in this research. The results of partial least squares technique have fully confirmed the validity of the model.
