مطالعات مدیریت رفتار سازمانی در ورزش

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ارائه مدل عوامل موثر بر اخلاق رسانه‌ای: مطالعه موردی برنامه‌های ورزشی تلویزیون

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار مدیریت ورزشی، گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه مراغه، مراغه، ایران.

2 دانشجوی دکتری مدیریت ورزشی دانشگاه ارومیه

چکیده

برنامه‌های ورزشی تلویزیون قدرت تأثیرگذاری بسیار بالایی در جامعه دارند بنابراین باید اخلاق‌مداری در اولویت این‌گونه برنامه‌ها باشد و عوامل موثر بر آن مورد بررسی قرار گیرد. بر همین اساس پژوهش حاضر با هدف ارائه مدل عوامل موثر بر اخلاق رسانه‌ای در برنامه‌های ورزشی تلویزیون انجام شد. این پژوهش از نوع کاربردی، کمی و پیمایشی بود. جامعه آماری این پژوهش کارکنان برنامه‌های ورزشی تلویزیون بودند که با توجه به گسترده بودن تعداد جامعه آماری در سطح کشور و بر اساس فرمول کوکران، 384 نفر به صورت تصادفی خوشه‌ای به عنوان نمونه آماری انتخاب شدند. ابزار گردآوری داده‌ها در پژوهش حاضر پرسشنامه استاندارد سلطانی و همکاران (1401) بود. جهت تجزیه و تحلیل داده‌ها از دو روش توصیفی و استنباطی در محیط نرم‌افزار SPSS23 و smartpls3.1.1 استفاده شد. در بخش توصیفی به توصیف اطلاعات جمعیت‌شناختی آزمودنی‌ها و در بخش استنباطی با استفاده از آزمون مدل‌سازی معادلات ساختاری به برازش مدل و همچنین بررسی مسیرهای مدل پرداخته شد. تمامی تجزیه و تحلیل‌ها در سطح معنی‌داری 05/0 انجام شد. نتایج تحقیق نشان داد که مدل تحقیق از برازش مناسبی برخوردار است و عوامل فردی، سازمانی و اجتماعی بر اخلاق رسانه‌ای کارکنان برنامه‌های ورزشی تلویزیون تاثیر معنی‌داری دارند. بر اساس نتایج تحقیق مدیران و مسئولان مربوطه جهت بالا بردن اخلاق رسانه‌ای در برنامه‌های ورزشی تلویزیون باید به تمامی جنبه‌های فردی، سازمانی و اجتماعی توجه کرده و از پیشبرد سیاست‌های تک‌محوری پرهیز کنند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Presenting a model of factors affecting media ethics: a case study of television sports programs

نویسندگان [English]

  • Daryush Marefat 1
  • mohsen sadeghi 2

1 Assistant Professor of Sports Management, Department of Sports Sciences, Faculty of Humanities, Maragheh University, Maragheh, Iran.

2 PHD student of sports management at Urmia University

چکیده [English]

TV sports programs have a very high influence on the society, so ethics should be the priority of such programs and the factors affecting it should be investigated. Based on this, the present research was conducted with the aim of presenting a model of factors affecting media ethics in television sports programs. This research was applied, quantitative and survey. The statistical population of this research was the employees of TV sports programs, and according to the large number of statistical population in the country and based on Cochran's formula, 384 people were randomly selected as a statistical sample. The tool of data collection in the present study was the standard questionnaire of Soltani et al. (2022). In order to analyze the data, two descriptive and inferential methods were used in SPSS23 and smartpls3.1.1 software environment. In the descriptive part, the demographic information of the subjects was described, and in the inferential part, the fitting of the model was done using the structural equation modeling test, as well as the examination of the model paths. All analyzes were performed at a significance level of 0.05. The research results showed that the research model has a good fit and individual, organizational and social factors have a significant effect on the media ethics of TV sports program employees. Based on the results of the research, in order to raise media ethics in TV sports programs, managers and relevant officials should pay attention to all individual, organizational and social aspects and avoid single-centered policies.

کلیدواژه‌ها [English]

  • Citizenship ethics
  • media
  • TV sports programs
مراجع
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مطالعات مدیریت رفتار سازمانی در ورزش
دوره 11، شماره 2 - شماره پیاپی 42
مرداد 1403
صفحه 55-64
فایل ها
هم رسانی
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