نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشگاه آزاد اسلامی واحد بروجرد
2 مدیریت ورزشی دانشکده تربیت بدنی دانشگاه خوارزمی ،تهران ،ایران
چکیده
پژوهش حاضر با هدف طراحی الگوی توسعه مسئولیت اجتماعی فردی ورزشکاران حرفهای ایران انجام شد. روش پژوهش کیفی گراندد تئوری بوده است که با رویکرد اشتراس و کوربین به شناسایی پدیده و گردآوری دادههای از طریق مصاحبه اقدام گردید. شرکت کنندگان در پژوهش، صاحبنظران، اساتید و پژوهشگران فعال در حوزه مسئولیت اجتماعی و مدیریت ورزشی، مربیان و ورزشکاران حرفهای با سوابق فعالیتهای اجتماعی بودند که با استفاده از روش گلوله برفی انتخاب شدند. روش اصلی گردآوری دادهها، مصاحبههای عمیق نیمه ساختاریافته بود که تا رسیدن به اشباع نظری ادامه یافت. روایی پژوهش از طریق نمایش روند تحلیل مصاحبهها به متخصصین مورد تأیید قرار گرفت و در خصوص تأیید پایایی به لحاظ روششناختی و محتوایی، از دو متخصص این حوزه که هیچ ارتباطی با پژوهش نداشتند، دربارة درستی جنبههای مختلف پژوهش از گردآوری تا تحلیل دادهها نظرخواهی شد. یافتههای پژوهش نشان داد عوامل علی شامل: فرهنگ اجتماعی، جایگاه اجتماعی، تشویق و ترغیب، فلسفه ورزشی؛ عوامل زمینهای: رعایت اخلاق، معنویت، حمایت سازمانی، خانواده محوری، مسئولیتپذیری؛ عوامل مداخلهگر شامل: عدم آگاهی، عدم برنامهریزی، عدم حمایت، محدودیتها؛ پدیده محوری: مشارکت، همدلی، مرجعیت، حضور خیرخواهانه، حفظ ارتباطات، حمایت از محرومان، حمایت زیست محیطی، قدردانی است. همچنین راهبردها: روابط اجتماعی، حمایت، آگاهسازی، انگیزش، صحهگذاری، برنامهریزی؛ پیامدها نیز شامل: برند ورزشکار، سلامت ورزش، بهبود اجتماعی و ترویج فرهنگ است. مدیران ورزشی میتوانند با به کارگیری مدل مسئولیت اجتماعی ورزشکاران و تمرکز بر توسعه مولفههای آن، مشارکت اجتماعی ورزشکاران و در پی آن مشارکت جامعه را تحت تاثیر قرار داده و اهداف اجتماعی ورزش را در جامعه محقق سازند. کاربرد مدل از آن جهت اهمیت دارد که شناخت ارتباطات میان عوامل مدل میتواند درک بهتری به مدیران و ورزشکاران داده و نگاه علمیتری به پدیده موردنظر داشته باشند.
کلیدواژهها
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