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شناسایی و رتبه بندی راهبردهای پیاده سازی رویکرد استارت آپ ناب در شرکت های نوپای ورزشی در ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، گروه تربیت بدنی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران

2 استاد، گروه تربیت بدنی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران

3 استادیار، گروه تربیت بدنی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران

چکیده

هدف پژوهش حاضر شناسایی و رتبه بندی راهبرد های پیاده سازی رویکرد استارت آپ ناب در شرکت های نوپای ورزشی در ایران می باشد. پژوهش حاضر از لحاظ هدف، کاربردی و از لحاظ نتیجه، اکتشافی و از نظر روش اجرا، توصیفی-پیمایشی بر اساس رویکرد استقرایی-قیاسی و راهبرد آن آمیخته کیفی-کمی است. ابزار پژوهش در بخش کیفی، مصاحبه نیمه ساختاریافته عمیق و در بخش کمی، پرسشنامه محقق ساخته با اعتبار تایید شده بود. جامعه پژوهش در بخش کیفی، 20 نفر از اساتید و خبرگان منتخب به روش هدفمند قضاوتی این حوزه و در بخش کمی317 نفر از افراد شاغل و آکاه شرکت های نوپای ورزشی منتخب به صورت تصادفی-طبقه ای بر اساس جدول کِرِجسی مورگان بودند. در بخش کیفی برای شناسایی عوامل موثر از روش نظام مند و برای پیاده سازی مصاحبه ها از نرم افزار MAXQDA 2022 و در بخش کمی برای اولویت بندی مولفه ها و پرداختن به روابط متغیرها، از آزمون های فریدمن، تحلیل عاملی تأییدی و مدل سازی معادلات ساختاری با استفاده از نرم افزار AMOS v-29 استفاده شد. نتایچ نشان داد که راهبرد های پیاده سازی رویکرد استارت آپ ناب با همراهی 6 مقوله به ترتیب شامل راهبرد توسعه محصول/ خدمات جدید با رتبه 10/12، راهبرد بهبود مستمر با رتبه 30/5 و راهبرد یادگیری سازمانی با رتبه 20/4، اولویت های اول تا سوم و در ادامه راهبرد همسویی استراتژیک درون صنعتی، راهبرد بازارگرایی و راهبرد فرآیندی به ترتیب بیشترین وکمترین اولویت های بعدی را در بین متغیرهای مورد بررسی به خود اختصاص داده اند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Identifying and Ranking Strategies for implementing the Lean Startup Approach in Sports Start-up Companies in Iran

نویسندگان [English]

  • Sadegh Ramezanizadeh Neirizi 1
  • َAhmad Torkfar 2
  • Seyed Mohammad Ali Mir Hosseini 3
  • Kamelia Abdi 3

1 PhD student in Sports Management, Department of Physical Education, Shiraz Branch, Islamic Azad University, Shiraz, Iran

2 Professor, Department of Physical Education, Shiraz Branch, Islamic Azad University, Shiraz, Iran

3 Assistant Professor, Department of Physical Education, Shiraz Branch, Islamic Azad University, Shiraz, Iran

چکیده [English]

The aim of this study is to identify and rank the strategies for implementing the lean startup approach in sports startups in Iran. The present study is applied in terms of purpose, exploratory in terms of outcome, and descriptive-survey in terms of implementation method based on an inductive-deductive approach and its strategy is a qualitative-quantitative mix. The research tool in the qualitative part was an in-depth semi-structured interview, and in the quantitative part, a researcher-made questionnaire with confirmed validity. The research population in the qualitative part was 20 professors and experts selected using a purposeful judgmental method in this field, and in the quantitative part, 317 people employed and knowledgeable in sports startups were selected randomly and stratified based on the Krejcie & Morgan table. In the qualitative part, a systematic method was used to identify the effective factors and MAXQDA 2022 software was used to implement the interviews, and in the quantitative part, Friedman tests, confirmatory factor analysis, and structural equation modeling using AMOS v-29 software were used to prioritize the components and address the relationships between variables. The results showed that the implementation strategies of the lean startup approach, accompanied by 6 categories, respectively, including the new product/service development strategy with a rank of 12.10, the continuous improvement strategy with a rank of 5.30, and the organizational learning strategy with a rank of 4.20, were the first to third priorities, followed by the intra-industry strategic alignment strategy, the market orientation strategy, and the process strategy, respectively, had the highest and lowest priorities among the variables under study.

کلیدواژه‌ها [English]

  • Lean Startup
  • Strategies
  • Startup Companies
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مطالعات مدیریت رفتار سازمانی در ورزش
دوره 13، شماره 1 - شماره پیاپی 49
فروردین 1405
صفحه 52-72
فایل ها
هم رسانی
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